j2harman
2003-11-26 14:22:38 UTC
¥ahoo¹s Opt-Out¹ Angers Users
In April of 2002, Yahoo automatically began changing their users account
preferences without getting their consent. They were changed to imply
that the user wanted to receive advertising solicitations through spam,
snail mail and telephone. They then told their users via email what had
been done and that they had 60 days to change their settings from YES¹
to NO¹. Yahoo¹s action was estimated to have a widespread, detrimental
effect on all electronic sales and services due to increasing privacy
concerns. Legal experts say that Yahoo may be up for a class-action
lawsuit even though the reserve the rights to change their users
references at anytime. Attorney Edward Hayes says, "It seems if someone
acts in reliance on a privacy, which attracted business for the profit
of Yahoo, they should be able to hold Yahoo responsible to that policy."
A basic principle of privacy is that personal information cannot be used
for another purpose without permission of users. Therefore Yahoo should
have asked their users before changing their preferences.
In April of 2002, Yahoo automatically began changing their users account
preferences without getting their consent. They were changed to imply
that the user wanted to receive advertising solicitations through spam,
snail mail and telephone. They then told their users via email what had
been done and that they had 60 days to change their settings from YES¹
to NO¹. Yahoo¹s action was estimated to have a widespread, detrimental
effect on all electronic sales and services due to increasing privacy
concerns. Legal experts say that Yahoo may be up for a class-action
lawsuit even though the reserve the rights to change their users
references at anytime. Attorney Edward Hayes says, "It seems if someone
acts in reliance on a privacy, which attracted business for the profit
of Yahoo, they should be able to hold Yahoo responsible to that policy."
A basic principle of privacy is that personal information cannot be used
for another purpose without permission of users. Therefore Yahoo should
have asked their users before changing their preferences.